5th Avenue South · Naples
Color,developed.
Rudy Perez Machado paints hair the way a colorist should — by hand, by level, to the tone you actually wanted. Balayage, platinum and dimensional color, on 5th Avenue South.
Signature work
The color services the studio is known for. Every appointment starts with a consultation on the chair.
Platinum Blonde
The lightest, cleanest blonde — a full-day transformation.
$400
6h
BookDeposit to confirmBalayage
Sun-kissed dimension, painted by hand.
$350
4h30
BookDeposit to confirmFull Highlights
Head-to-toe brightness with a glossed, hydrated finish.
Bleach process · Toner gloss · Hydrating treatment · Style
$300
4h30
BookDeposit to confirm
The studio
5th Avenue South
A private suite on 5th Avenue South — one chair, one colorist, no double-booking. Rudy is Cuban-American and fully bilingual; consultations happen in whichever language you think in.
Every formula is recorded, so your color is reproducible visit after visit — and adjustable when you want a change.
How booking works
1 / 3
Choose a service
Pick from the menu; length-priced services ask for your hair length.
2 / 3
Pick a time
Live availability, in 15-minute steps. Your time is held for ten minutes while you finish.
3 / 3
Confirm
Color services confirm with a deposit that goes toward your bill; cuts and blow-dries hold a card with no charge.